The Rise of Nature-Based Travel – Trend Report 2025

Name: The Rise of Nature-Based Travel – Trend Report 2025 - Sherpa's Stories - Webshop
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Published in December 2025, the Nature Experience Trend Report 2026 by Sherpa’s Stories explores how our relationship with nature is redefining the way we travel.

From forest bathing to climate-resilient tourism, the report highlights key shifts in traveller behaviour and destination strategy, backed by trend analysis, expert insights and practical recommendations. It is designed for DMOs, tourism professionals and policy makers aiming to create more meaningful, sustainable and future-proof visitor experiences.

The Nature Experience Trend Report is based on qualitative research, destination case studies, and behavioural insights drawn from over 15 years of fieldwork and strategic collaboration with more than 50 destinations worldwide.

Isabel Mosk, founder of Sherpa’s Stories and author of the report, says:

“In times of uncertainty and overexposure to digital life, travellers are turning to nature not just for escape, but for connection and renewal.”

This report captures how natural environments are becoming essential to tourism experiences — from regenerative retreats to multisensory trails and how destinations can respond with strategy, sensitivity and vision.”

Featured trends include:
• Purposeful Nature Immersion
• Regenerative Retreats
• Sensory Ecology
• Biophilic Travel Design
• Community-Driven Conservation
• Mindful Mobility

About Sherpa’s Stories
Sherpa’s Stories is where travel trends meet strategic vision. Founded by tourism strategist Isabel Mosk, the agency combines future-focused insights with hands-on experience in tourism development. With a global perspective shaped by visits to over 100 countries and work for 50+ destinations, Sherpa’s Stories turns travel trends into actionable stories and strategies.

Interested in commissioning a bespoke trend report or strategy workshop?
Get in touch to explore how we can support your destination, DMO or travel brand.

Subscribe to our newsletter for future travel trend insights and strategic inspiration.

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The Rise of Nature-Based Travel – Trend Report 2025

FAQ's

Frequently asked questions

: Tourism trend reports analyse changing travel behaviour, societal shifts and emerging developments shaping the future of tourism, hospitality and destinations.
: Our reports are created for destinations, tourism organisations, hospitality brands, policy makers and tourism professionals looking for strategic insight into the future of travel.
: Each report explores emerging travel behaviour, tourism trends and the changing expectations of travellers worldwide, with themes ranging from hospitality and destination development to wellbeing, culture and visitor experience.
: Yes. Sherpa’s Stories combines international trend research, behavioural insights, destination case studies and real-world tourism experience gathered through work in more than 100 countries and tourism projects for over 50 destinations.
: Sherpa’s Stories combines strategic tourism expertise with global travel experience and human-centred insight. Our reports focus not only on trends, but on the societal and behavioural shifts behind them.
: Yes. Sherpa’s Stories develops custom trend reports, workshops and strategic sessions tailored to destinations, tourism organisations and hospitality brands.

Contact us to discuss your organisation, destination or strategic challenge.
: Travel behaviour is evolving in response to changing lifestyles, technology, climate pressures, wellbeing, economic shifts and the growing desire for meaningful experiences and human connection. As traveller expectations change, destinations and hospitality brands must adapt to a more conscious, flexible and emotionally driven travel landscape.
: Understanding travel trends helps destinations and tourism organisations respond to changing visitor expectations, create future-proof experiences and make better strategic decisions.
: Yes. Sherpa’s Stories offers keynote presentations, inspiration sessions and strategic workshops focused on travel trends, tourism futures and visitor behaviour.
: Subscribe to The Outlook by Sherpa’s Stories for future travel insights, tourism trends and strategic inspiration.

The Outlook by Sherpa’s Stories

A monthly newsletter on travel trends, cultural shifts, strategic insights and global cases — curated by tourism strategist Isabel Mosk.